Cupsmith is very much a family business, headed up by husband and wife team George and Emma.
Emma says their mission is to bring people the finest coffees, teas and hot chocolate for drinking at home every day. She says, "We want a fun brand and drinks that people fall a little bit in love with, but most of all we want them to take a just a few minutes out to enjoy their hot drinks at home every day. In this crazy fast-paced world of ours we all try to do too much, too fast. Personally I'd like to minimise takeaway drinks; I want the world to drink sitting down, doing less, watching the clouds go by."