Every cup we craft has always carried one simple promise: that what you’re holding in your hands has been made with thought, care, and the deep belief that you deserve the very best. That promise hasn’t changed. But something else has.
We’ve officially changed our name—from Cupsmyth to Cupsmith.
Now, that might feel small on the surface—a single letter. But for us, it’s a huge deal. It reflects everything we’ve been working toward. And you—our customers, friends, and community—deserve to hear the full story.
Why the Change
When we started this journey, “Cupsmyth” was a name that spoke to craftsmanship, to creativity, to something lovingly made. And it worked. But as we grew—expanding our range, reaching more coffee and hot chocolate lovers, and listening to you—we began to feel that something about the name wasn’t sitting quite right.
People stumbled on the spelling. They searched for “Cupsmith” without realizing. Some couldn’t pronounce it. Some couldn’t find us. And as we watched, we realised something important: a brand is not about us. It’s about you. About how easily you can connect with it, share it, trust it, and make it part of your day.
“Cupsmith” is clear, strong, familiar—and it tells our story more naturally. We’re still the same makers, blending and roasting with care. But now, we’re doing it under a name that truly fits.
This Is For You
Changing a name isn’t a branding decision—it’s a heart decision. We’ve agonised over this, not because we were unsure, but because we didn’t want to let go of the connection we’ve built with you under the name Cupsmyth.
But we realised something powerful: you’re not here because of a name. You’re here because you believe in what we do. Because you trust us to bring something better to your mornings, your moments, your homes.
So this change isn’t us stepping away from our identity. It’s us stepping into it—more clearly, more confidently, and more committed than ever to the things that brought you here in the first place: authenticity, quality, small-batch magic, and the kind of warmth that only comes from people who genuinely care.
What Changes Now?
Just the name. The heart remains. Our recipes, our roasts, our values—they stay exactly the same. Our dedication to hand-roasting speciality coffee, flaking real Colombian chocolate by hand, and crafting comfort into every product hasn’t budged an inch.
If anything, this change strengthens our resolve. It reminds us that the details matter, that connection matters, and that you matter—always.
Thank You For Growing With Us
To everyone who’s been part of the Cupsmyth chapter—thank you. For your loyalty, your feedback, your morning routines, and your messages that brighten our inbox.
We’re so excited for this next chapter as Cupsmith. And we’re even more excited to keep serving you with care, creativity, and cups that never compromise.
Welcome to Cupsmith. Crafted with care. Brewed with soul.
Let’s raise the standard for what a cup can be. One sip at a time.
